The amount of melanin (the skin's pigmenting agent) in the body determines the color of the skin. A natural skin whitening formula from Jovees developed scientifically contains skin lighteners derived from natural sources that help to reduce the production of melanin, provide deep down moisturizing, clarifies the skin, gently even-out discoloration, brings glow to it. It shall also protect skin from harmful effects of UVA and UVB rays.