Gold signifies purity and tranquility and has been used for the best skin care treatments since the ancient times. This vlcc insta glow gold bleach is fortified with the energy and glow of pure gold. It helps skin look fairer and youthful with a golden glow in a three step action 1. It bleaches facial hair to match the skin tone perfectly. 2. It purifies the skin through a light intoxicating action. 3. Lastly, the energy stored in the precious element gold imparts its wholesome curative powers to the skin.